Mcdonalds Essence Music Festival & CIAA


McDonalds sponsored national properties CIAA Tournament and Essence Music Festival and needed a team that had experience in developing and managing activities that would engage their target.


To Increase awareness, PMI used their experienced brand ambassadors and promotion models to engage consumers through sample distribution, giveaways and high energy activities.


The PMI team reached more than 280,000 attendees throughout both activations delivering the McDonalds high energy message. Along with executing activities such as ‘Bounce to the Front Row’, ‘Burger Box Trade Up’ and the ‘McDonalds’ Dance Contest’ we distributed 30,000 shopping bags, 10,000 scratch cards, 10,000 T- shirts, 10,000 Towels, 10,000 Arch Cards and 500 VIP wristbands.

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