New York City
To raise consciousness for We the Best, Cash Money Records Artist DJ Khaled’s latest album titled “Kiss the Ring”
PMI organized a Grassroots promotional campaign. Our experienced “Street Team” covered the city to raise awareness for the popular YMCMB team member. Thousands of post card fliers were distributed as well as hundreds of posters and T-shirts. The team engaged and informed consumers in high foot traffic areas around the city and promoted the
album release in accord with DJ Khaled’s appearances throughout New York.
The Grassroots program by PMI reached nearly 3 million consumers and assisted in the success of Khaled’s album.