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Super Bowl Gospel Celebration Promotion

Location

New York City, New Jersey, Connecticut (Tri-State area)

Date

January 9, 2014 – January 31, 2014

Challenge:

To build awareness for the 15th annual Super Bowl Gospel Celebration (SBGC) being held at Madison Square Garden on January 31, 2014.

Solution

Power Moves Inc. (PMI) conceptualized and executed a three week long grassroots, Lifestyle program in the New York City Tri-State area to increase awareness and ticket sales for the 15th annual Super Bowl Gospel Celebration (SBGC). The show was held at The Theatre at Madison Square Garden on January 31st 2014. PMI enlisted our dedicated team of seasoned ambassadors to aggressively engage and inform consumers of the ‘SBGC’. Leveraging our long standing relationships in the urban community, our team, using promotional materials, focused on educating consumers where they worship, live and work. Targeting:

  • The Tri-State areas largest Churches.
  • Barbershops; Hair & Nail Salons
  • NFL Super Bowl Boulevard
  • Malls; Restaurants & Retail venues
  • High Foot Traffic areas, Community Events, Local Schools & Colleges, Etc.

Promo Tools:

  • 50,000 ‘SBGC’ flyers were distributed
  • 10,000 posters were hung for display.

Result

PMI Made over 900,000 ‘SBGC’ brand impressions to potential concert goers. The event was a huge success! The Theatre at Madison Square Garden was near capacity filled with Icons, celebrities and common parishioners to witness one of the most Inspiring gospel concerts ever.

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