CIROC TOUR 2008

Location:

Nationwide

Challenge:

Introduce a new brand to the ‘ Urban ‘ consumer base and encourage usage

Solution:

PMI created and executed several experiential programs using:
• Influencer Marketing
• DJ Program
• Lifestyle Marketing
• Promotional Models
• Mobile billboards & Crop Planes
to build brand awareness for Ciroc and the Ciroc Lifestyle

Results:

Our Ciroc programs have assisted in an incremental increase of sales from 40K cases annually to over 2 million cases annually within a four year period. An increase of this magnitude is unprecedented in the spirits industry.