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CÎROC – 2015 NBA All-Star Weekend Tour Bus

2015 ciroc nba all star logo2

Challenges:
Secure and wrap tour bus coach with approved Cîroc NBA All-Star graphic.
Create agenda of most popular NBA All-Star events and parties.
Position coach in close proximity of venues for maximum visibility.

Timeline:
February 12th – February 15th 2015

Location:
New York City

Results:
The Cîroc Tour bus made thousands of brand impressions amongst consumers at or around most of the city’s high traffic areas including NBA parties /events, Madison Square Garden and Times Square.

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