New York City – Fashion’s Night Out
To build awareness for Michael Kors’ latest female fragrance “Gold”
PMI organized teams of Brand Ambassadors across NYC’s Micheal Kors flagship store during Fashion Week. Our models engaged and informed thousands of consumers and distributed over 10 thousand samples.
The placement and energy of the promotional models created a 35% spike in daily sales at the 5th Avenue Micheal Kor’s flagship location