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Michael Kors Project

Location
New York City – Fashion’s Night Out

Date
August 2013

Challenge:

To build awareness for Michael Kors’ latest female fragrance “Gold”

Solution

PMI organized teams of Brand Ambassadors across NYC’s Micheal Kors flagship store during Fashion Week. Our models engaged and informed thousands of consumers and distributed over 10 thousand samples.

Result

The placement and energy of the promotional models created a 35% spike in daily sales at the 5th Avenue Micheal Kor’s flagship location

 

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